A long time friend of mine, Justin Masterson (with BrenMark Entertainment), is producing a show in L.A. titled Love in L.A. A Hollywood Assistant Cabaret. It’s a cabaret show performed by top agent assistants with all proceeds benefitting the American Red Cross Haiti Earthquake Relief. He called me up and had me do a logo, poster, and promo materials for the show.

I wanted the logo to be reminiscent of west coast surf designs while still keeping the hard edges and rectangular shapes to allude to the city skyline. For imagery I opted for a classic L.A. rush hour scene which is not only a perfect representation of life in the city but also that of relationships. The show itself goes through different stages of relationships: beginnings, middles, and ends. I thought it was appropriate to show people headed in different directions at different paces, some stopped, some slowly inching, some actually getting somewhere, some getting off the highway, some getting just getting on. Every one is on an individual journey, yet still connected by the city itself.